The Challenge
Using the existing Poster House logo designed by Pentagram, create a unique identity with supporting digital assets celebrating 5 years of Poster House.

The Solution
Incorporating a 5 into the “O” of the Poster House logo stands out from the original logo and plays off of the exclamation point, nodding towards existing Poster House programming, like First Friday. Utilizing the exclamation point also gives enthusiasm and the color change is a fun way to callout the exclamation point, referring back to the supporting elements of the campaign.

Creating animation gives the logo a more dynamic and playful feel. Additionally, the social assets incorporate typography from past exhibitions and videography using scrolling word animation to celebrate 5 years of Poster House.

Scope
Branding, Animation, Design and Layout, Brand Strategy

Art Direction
Ola Baldych